Once again, Verbier shines, winning the prestigious title of “Switzerland's Best Ski Resort” at the World Ski Awards 2024. This award, won for the sixth time in seven years, confirms Verbier's place among the most popular ski destinations, both in Switzerland and worldwide. Congratulations also to our friends at Val Thorens, winners of the World's Best Ski Resort title!
A collective triumph
This success is the result of the unwavering commitment of an entire community: local partners, passionate locals and loyal visitors from the four corners of the globe, who all contributed with their votes. Thanks to this exceptional commitment, Verbier has distinguished itself as one of the country's leading resorts.
This new award is a tribute to the excellence and passion that drive Verbier, where each season is a new opportunity to offer mountain lovers an unforgettable experience.
World Ski Awards: celebrating excellence in tourism
The World Ski Awards™ organization describes itself as "the only global initiative to recognise, reward and celebrate excellence in ski tourism." The public and industry professionals are invited to vote, with the latter's votes carrying more weight (5 times more).
The votes are submitted online on the World Ski Awards website. The voting works on a first-past-the-post system. Launched in 2013, this initiative has awarded industry professionals each year in multiple categories, such as "Best Ski Resort", "Best Ski Hotel", "Best Ski Boutique Hotel", or "Best Ski Chalet".