After four awards in 2018, 2019, 2021 and 2022, Verbier has been voted “Switzerland’s Best Ski Resort 2023” for the fifth time in six years during the World Ski Awards 2023.
Following a campaign conducted among all its partners, residents, and fans of the destination, in Switzerland and around the world, Verbier managed to win the highest number of votes among the country's most prestigious ski destinations.
“Once again, it's a great honour to be awarded this national title. It rewards everyone involved in our destination, which is constantly striving to improve, with the customer experience as its main concern.”
Laurent Vaucher – Téléverbier General Manager
World Ski Awards: celebrating excellence in tourism
The World Ski Awards™ organization describes itself as "the only global initiative to recognise, reward and celebrate excellence in ski tourism." The public and industry professionals are invited to vote, with the latter's votes carrying more weight (5 times more).
The votes are submitted online on the World Ski Awards website. The voting works on a first-past-the-post system. Launched in 2013, this initiative has awarded industry professionals each year in multiple categories, such as "Best Ski Resort", "Best Ski Hotel", "Best Ski Boutique Hotel", or "Best Ski Chalet".