Thanks to you, Verbier has once again been crowned Switzerland’s Best Ski Resort in 2025. A huge thank you for your continued support and trust!
For the seventh year, Verbier has cemented its position as Switzerland’s must-visit ski destination by taking first place at the World Ski Awards.
And that’s not all. Verbier shines just as bright on the international stage, standing on the world podium alongside prestigious resorts such as Kitzbühel and Val Thorens.
World Ski Awards: celebrating excellence in tourismÂ
The World Ski Awards™ organization describes itself as "the only global initiative to recognise, reward and celebrate excellence in ski tourism." The public and industry professionals are invited to vote, with the latter's votes carrying more weight (5 times more).
The votes are submitted online on the World Ski Awards website. The voting works on a first-past-the-post system. Launched in 2013, this initiative has awarded industry professionals each year in multiple categories, such as "Best Ski Resort", "Best Ski Hotel", "Best Ski Boutique Hotel", or "Best Ski Chalet".